☎️ Easier Messaging Rules for the US, Canada & International - A2P Just Got Simpler

📥 Overview

We’ve simplified messaging requirements across the United States, Canada, and international destinations to make your messaging more predictable, reliable, and easier to manage.

These changes help you send messages with less setup and fewer restrictions, while still keeping things compliant and reliable.

📊 What’s New?

✅ CA to CA Messaging No Longer Requires A2P

If your number was purchased before March 26, 2025, you can continue sending messages without A2P registration
If purchased on or after March 26, 2025, you can send with either A2P registration or Persona verification
No messages will fail just because A2P registration is missing for Persona verified accounts

✅ US/Canada to International Messaging Also Simplified

Messages sent from the US or Canada to international destinations now only require Persona verification
A2P is no longer mandatory for these routes
If Persona verification is missing, messages will fail with: Error 1002 – A2P or Persona verification required

✅ Domestic (US↔US, US↔CA, CA↔PR) Still Requires A2P

Any messaging between US, Canada, and Puerto Rico still requires A2P registration to comply with local regulations
Missing A2P will result in:

Error 30034 – Number not A2P compliant

✅ Exception: No changes to US/CA to UK Messaging

Messages sent from the US/CA to the UK are not supported and will fail with: Error 21612 – Message cannot be sent with current To/From combination
UK-to-UK messaging is still supported

🔍 Why We Made This Change

We got multiple feedbacks around previous A2P requirements felt too strict - especially specially where it's not a mandatory rule by the provider

This update:

Simplifies onboarding and messaging setup
Reduces unnecessary friction for international or Canadian messaging
Still keeps your deliverability protected through Persona verification
Aligns with how carriers handle messaging behind the scenes

We're here to ensure your messages land - without adding layers of compliance that aren't required.